Recently, Hannibal Area CEO sat down with Katy Welch of Java Jive in Hannibal☕️

Katy talked us through the importance of having a healthy foundation before you grow and change, how to price items in different industries, and why you should have a niche and stick to it. If you try to be everything, it’s hard to be anything!

Another huge message she left us with is “without customers, you are nothing.” Everything you do as a business owner should be based on your customers’ wants, needs, and preferences, because you wouldn’t exist without them!

Thank you again Katy for spending your morning with us and sharing some of your infinite knowledge!